Sporting Risk has expanded its Bet Builder Suite with the launch of FlexBuilder and Same Game Pick ‘Em, giving operators two new ways to offer player-focused betting experiences.
FlexBuilder takes a different approach to traditional Bet Builders by allowing customers to receive a payout without successfully landing every selection. Players can decide how many legs need to win, while a configurable payout slider allows them to choose between a larger return for hitting the full builder or more frequent payouts across different winning combinations.
The format is designed to give players greater control over their level of risk while supporting larger and more varied Bet Builders.
Same Game Pick ‘Em takes a simpler approach, removing odds and pricing from the player-facing experience. Customers select how many picks they want to make and choose their preferred payout multiplier before responding Yes or No to a series of player propositions.
Behind the interface, Sporting Risk’s Bet Builder technology considers correlations between markets and selects propositions based on the customer’s chosen number of picks and target payout.
The two products are designed to appeal to different betting preferences, with FlexBuilder focused on control and flexibility and Same Game Pick ‘Em offering a more straightforward entry point for customers less familiar with traditional sportsbook mechanics.
Andy Phillips, SportingRisk.com CBDO, commented:
“The popularity of Bet Builders continues to grow, but not every player wants to bet in the same way. FlexBuilder and Same Game Pick ‘em have been designed to offer different routes into the same experience, whether that’s giving customers more control over risk or removing complexity altogether.”
“By offering multiple ways to engage with player markets, operators can appeal to a wider audience, increase engagement and deliver a more personalised sportsbook experience.”
FlexBuilder and Same Game Pick ‘Em are now available as part of Sporting Risk’s Bet Builder Suite, adding further options for operators looking to develop player-centric betting products.
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