Google wins $10 million Spirit Airlines data auction for AI training
Google wins $10 million Spirit Airlines data auction for AI training Proactive uses images sourced from Shutterstock

Google has won a bankruptcy auction for a large collection of Spirit Airlines’ internal business data and software, agreeing to pay $10 million for assets it plans to use in product development and artificial intelligence training. The transaction remains subject to approval by a US bankruptcy judge.

The data includes employee emails, Microsoft Teams messages, spreadsheets, calendars and information covering areas such as marketing, productivity and airline operations. Court filings indicate the package contains around 100 million emails and 500 million Teams messages.

Google said the information could help improve its products and AI models, reflecting growing demand among technology companies for large datasets drawn from real-world business operations.

Google confirmed that it is not purchasing customer data and credit card information. The data is required to be de-identified before it is transferred to Google, removing personally identifiable information. Passenger profiles and loyalty program information are also excluded from the acquisition.

Alphabet Inc (NASDAQ:GOOG) secured the assets after competing with AI data company Mercor, which submitted a $7.5 million bid. Google’s successful offer followed an initial bid of $5 million, according to reports on the bankruptcy auction.

Spirit Airlines’ digital assets are being sold as part of bankruptcy proceedings following the US low-cost carrier’s shutdown earlier in 2026. Attorneys overseeing the process have continued disposing of the airline’s remaining assets.

A hearing on approval of the Google transaction is scheduled for August 19 in the US Bankruptcy Court for the Southern District of New York.

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