Gamblers Connect and SiGMA Play Announce Media Collaboration

Gamblers Connect, the independent B2B iGaming media platform, has announced a new media collaboration with SiGMA Play, the consumer-facing casino and sportsbook reviews platform within the SiGMA.world group.

The collaboration will see SiGMA Play integrated across three key areas of the Gamblers Connect ecosystem: iHub, news coverage and press release distribution.

As part of the agreement, SiGMA Play will have a dedicated company profile on the Gamblers Connect iHub directory, providing a central hub for company information and a direct link to the platform. The profile will be updated as SiGMA Play’s offering, scope and corporate information develop.

The collaboration will also give SiGMA Play the opportunity to have announcements, launches and other key developments considered for editorial coverage across the Gamblers Connect news feed, alongside its daily reporting on the wider iGaming industry.

In addition, SiGMA Play will have access to Gamblers Connect’s press release distribution service. Releases will be eligible for publication across Gamblers Connect and its media partner network, with published content cross-referenced through SiGMA Play’s iHub profile.

The collaboration brings together SiGMA Play’s consumer-facing offering with Gamblers Connect’s B2B media and distribution network, creating an additional channel for the platform to communicate its latest developments to the wider industry.

Partnerships and Operations Lead, Luka Dimitrijevic, said:

“SiGMA Play is a highly respected name in the industry, so we’re very happy to welcome them to the Gamblers Connect platform. This collaboration is about giving their team another strong channel to share news, developments and company updates with the wider iGaming industry. Bringing together iHub, editorial coverage and distribution gives us a solid foundation to build on, and we’re looking forward to developing the relationship.”